Day 23 - Sisters in Service - Colette Beyer
Colette Beyer is the founder and chief evangelist of X2, a human potential accelerator empowering female athletes and veterans to channel their innate drive to become winning entrepreneurs. Colette is a lifelong combat sports practitioner and endurance athlete who pedaled 3,900 miles across the United States on a bicycle without training (which she highly does NOT recommended). After the age of 30, she traded her lucrative career in political communications to serve in law enforcement. While serving, she became obsessed with studying high- performance lifestyles and reverse engineering the success mindset, habits and routines of the world’s top 2% of women in business and sport. X2 was born out of Colette’s personal desire to find a new mission and purpose after leaving law enforcement. She quickly identified that female veterans and athletes also struggled to find their way after retiring from service and competition, respectively, often turning to drugs and alcohol as a result. Colette believes that female athletes and veterans possess special qualities that set them ahead of other entrepreneurs, including an innate drive to win, strong work ethic and a can’t quit, won’t quit attitude. After seven years and thousands of hours of research, she arrived at a simple, yet transformative framework designed to create clarity for female athletes and veterans seeking to leave a legacy as entrepreneurs.
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